Domain & Page Authority Analyzer: Analyze Domain & Page Rankings
Use our on-page SEO analyser to see how well optimised a website, landing page, or blog post is for a particular term or phrase.
Domain Authority: What Is It?
Domain authority (DA) is a score between 0 and 100 that indicates how credible a website is. It gives an account of the site’s authority and pertinence within its field. The website’s potential for visibility in search engine results pages (SERPs) is closely related to its Domain Authority Score.
Moz, SEMRush, Ahrefs, and Majestic are just a few of the SEO tools that offer DA calculations.
Domain authority scores can be determined with the aid of no cost online resources. The quality of inbound links is the only factor considered when calculating the score.
Keep in mind that Google does not directly calculate your DA, but rather uses an outside company to provide an estimate. A third-party DA checker is always used while conducting such an analysis.
To start, let’s define “Page Authority.”
Similar to domain authority, “Page Authority” predicts how well an individual page, or URL within a site, will perform in search engine rankings.
Several services that analyse domain authority will also assess page authority.
Domain Authority vs. Page Authority and What They Mean
There is a distinction to be made despite the similarity in sound between the two names. Whereas page authority considers only the ranking of a single web page, domain authority considers the aggregate domain authority of an entire website.
Page authority and domain authority are evaluated in the same way by most website and page authority checkers.
Just what Role Do Authority Metrics Play in SEO?
Google currently indexes more than 100 trillion pages (that’s 1 followed by 14 zeros).
For any given query, there must be more than 10 quality results listed on the first page of search results.
To choose which pages to prioritise, search engines primarily use domain age and page/site authority.
Search engines believe that a more reputable website (and page within that website) is more likely to provide useful information to their users.
In search engine optimisation, this credibility is established by the number and quality of inbound links.
Some programmes have devised their own criteria for authority, although search engines are notoriously secretive about their own methods.
These are the numbers you’ll see for things like “Domain Authority” and “Page Authority” on this site.
In general, your view of authority is as follows:
If two pages have the same total PageRank, the one with the greater PageRank will rank higher.
The domain rating is used to separate websites with identical page rating scores.
You will find, however, that this is not always the case; domain rating is a relative statistic that cannot be evaluated in absolute terms. Search engines use a wide variety of SEO indicators and ranking variables to place websites in their search results.
Why Does Domain Authority Matter?
In search engine optimisation, links, specifically inbound links from other sites, are what establish credibility.
A connection might be viewed as an endorsement.
Search engines see inbound links as votes of confidence in the quality of the material you’ve posted.
In order to boost the credibility of your web pages, you need engage in off-page optimisation, commonly known as link building.
In a nutshell, the more reputable a site is, the more links it has.
The following is an overview of why not all links are created equal:
Backlinks from many pages within the same domain are less important than links from various root domains (for example, ten links from ten different sites are better than ten links from a single website)
High-quality backlinks are those that originate from reputable, popular websites (that is, pages and sites that also have a lot of links pointing to them)
Domain names that contain important keywords in their anchor text are more value than those that don’t (for instance, a link that includes your target keyword is more valuable than one that simply states “click here”).
It’s best to put your links near the top of the page and in the main content (vs. links that are lower in the page, in the footer, sidebar, or header)
Keep in mind that domain rating is NOT the same as Google Rating and will NOT affect your search engine rankings.
Check out our SEO Checklist’s “link-building” section for further information.
How Do I Raise My Domain’s Reputation?
Now that you understand Domain Authority, it’s time to learn how to boost your website’s position in search engine results.
If you want to increase your website’s domain authority, we have some suggestions for you to try.
Put forth New, Useful Information
To increase your website’s credibility, nothing beats fresh, relevant content. If your material is great, people will talk about it and other sites will link to it.
The following guidelines will help you create better content:
Make useful and interesting content that domains will want to link to.
Maintain the currency of your materials by updating them frequently.
Use photos and pertinent links to make your material more readable.
Conduct your keyword research, and then develop content that makes use of those keywords, but don’t make the common mistake of overusing them.
Get Inbound Links and Provide Useful Internal Links
Earning links from other websites is challenging, but not impossible.
To increase traffic to your site and gain backlinks, try the following:
Create inbound links to related pages on your site.
Spread the word about your posts on the appropriate message boards and social media sites.
Include in your posts links to other, reputable websites.
Put up guest posts on other people’s websites in exchange for a link to your own.
Getting links back to your site that way is the best strategy.
How Can I Determine My Domain’s Reputation?
Simply type in the URL you want to check the authority of and click the Go Fetch button.
The DA PA checker will then reveal your rating. Enter one URL per line to do a domain check on multiple sites at once.
To begin, we suggest comparing one of your site’s pages to one of your competitors‘.